Dave sits down with Jason McCann, co-founder and CEO of Vari, for an in-depth look at how a simple idea of solving workplace back pain became a catalyst for workspace innovation on a global scale. They discuss the origins of Vari (formerly Varidesk), detailing the company’s pivot moments, including its major rebranding and its rapid adaptation during the COVID-19 pandemic, which allowed the business not only to survive but thrive. The conversation also explores the advantages of building a business in Texas, the significance of company culture, and the human element behind business decisions and growth.
They also talk about the entrepreneurial mindset that fueled Vari’s explosive growth, the flexibility and community spirit found in Texas, and the continuously evolving vision for the workspace of the future. Jason offers advice on navigating local market challenges, leveraging economic development resources, and designing agile work environments is woven throughout, also sharing anecdotes about product innovation and the role of feedback in shaping their ever-expanding portfolio.
YouTube Chapter Breakdown:
00:00 Start
03:06 Inspiration Behind Vari’s Product Innovation
06:10 Prototyping and Early Growth
08:06 Rebranding from Varidesk to Vari
09:40 Expansion and Challenges Pre-COVID
10:16 The COVID Pivot—Shifting Home Office Focus
12:09 Flexible Workspace Philosophy
13:36 Why Texas? Community, Capital, and Networks
14:31 Global Expansion from DFW Roots
16:08 Community Support and Entrepreneurial Culture in Texas
17:35 Talent, Education, and Quality of Life in Texas
18:35 The Human Element of Business Relocation
20:04 Scaling Challenges and Economic Development Resources
23:35 Tailoring City Support for Growing Companies
25:03 The Future of Workspace Design
27:41 Vari’s Product Innovations and Listening to Customer Feedback
29:03 Exciting Developments and Innovation in the Metroplex
31:28 Work-Life Harmony and Personal Recharge
32:25 Connecting with Vari and Closing Remarks
