Gone to Texas Podcast Announces Statewide Partnership with Day One Camouflage for the Texas 12 Series

Big things are happening at the Gone to Texas Podcast—and this one matters.

We’re proud to announce a new partnership between Day One Experts, the team behind the Gone to Texas Podcast, and Day One Camouflage, a Texas-based, veteran-owned apparel company founded by U.S. Navy veteran and entrepreneur Phil Yi.

Day One Camouflage will serve as the Official Wardrobe & Fieldwear Partner for the 2026 Texas 12 Regional Spotlight Series, a year-long storytelling project that will take us across the entire state of Texas—one region at a time—to highlight the people who make Texas work.

What Is the Texas 12 Series?

Launching in January 2026, the Texas 12 Regional Spotlight Series will feature 48 on-location podcast episodes, filmed across all 12 Texas Comptroller economic regions.

Each episode will spotlight:

• Small business owners

• Founders and operators

• Entrepreneurs willing to take the leap of faith and build something in Texas

This series isn’t about headlines or hype. It’s about real people, real businesses, and real communities—and the decisions that shape economic growth from the ground up.

Gone to Texas is consistently ranked among the Top 5 business podcasts in Texas, and Texas 12 is our most ambitious storytelling effort yet.

Why Day One Camouflage Is the Right Partner

This partnership is rooted in shared values.

Phil Yi’s journey mirrors the kind of story Gone to Texas exists to tell. A U.S. Navy veteran who served in the submarine community, Phil transitioned from military service into corporate leadership—and eventually into entrepreneurship. Along the way, he acquired a 35+ year old Made in USA outdoor apparel company, relocated operations to Texas, and now runs multiple businesses alongside partners from another country.

His story reflects the truth every business owner learns eventually:

• Trust matters

• Relationships matter

• And cash flow is king when it comes to scaling

That’s Texas entrepreneurship in real life—not theory.

As part of the partnership, Day One Camouflage apparel will be worn on camera throughout the Texas 12 series, including interviews and field segments filmed across the state. Listeners and viewers will also receive access to a special discount using the promo code GONETOTEXAS, allowing the brand to track engagement and sales generated through the show.

More Than a Podcast: A Platform for Communities

The Texas 12 series also builds on the broader mission of Day One Experts and TexasEDConnection—helping manufacturers and growing companies explore expansion or relocation opportunities across Texas.

Through TexasEDConnection, we help connect business owners directly with economic developers and community leaders who are ready to support growth. Many of the stories featured on the Gone to Texas Podcast come directly from this ecosystem: companies that chose Texas, communities that showed up, and relationships that made the difference.

When communities tell the stories of their business owners well, they stop being overlooked—and start being found.

What’s Next

Throughout 2026, the Texas 12 series will roll out monthly regional spotlights supported by:

• Long-form podcast episodes

• Short-form video

• Written features

• Social content designed to extend reach and shelf life

This partnership with Day One Camouflage is the first of several strategic collaborations tied to the series—and a signal that the Gone to Texas platform is continuing to grow.

Download the Full Press Release

For media outlets, partners, and anyone who wants the full announcement details, the complete press release is available for download.

👉 [Download the full press release (PDF)]

If you’re a business owner, economic developer, or community leader who believes your story deserves to be told, you’re in the right place.

This is Gone to Texas—and we’re just getting started.